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Tag : Video Content

09 Jan 2017
Digital Content Marketing

Lights, Camera, errrrm, Content?

Digital content marketing in simplified terms is the digitising of a product line, service or characteristic of a provider or brand. Once digitised it is then the act of promoting that via digital channels such as blogs and social media. Brands do this in order to engage a current audience, to share in their evolutionary path, their adventure as it were. Goals of such undertakings reveal a constant battle for brands and services to find fresh, creative and ultimately exciting ways to […]